Privacy protection

We protect the privacy and security of our customers and visitors to our website.
If you have any questions on how we protect your privacy, please send us an email to
For all our services, the data controller, i.e. the company responsible for your privacy, shall be Maternatura srl.
In this policy you will find information about:

• How your information is used
• Sharing of your information
• Commercial communications
• Viewing of online advertisements
• Your information and non-European countries
• Personal information management
• Your rights
• Changes to privacy protection
• Cookies
• How to contact us

Identification of the data controller and Contact details:

The data controller is:

Maternatura srl
via Dominutti 20
37135, Verona
P.IVA 03625760230

Identification of the DPO

Maternatura srl is not required to appoint a Data Protection Officer pursuant to article 37 of the GDPR

Legal basis of the processing

Your personal data will only be processed if you have given your consent or if necessary for the performance of a contract to which you are party or for compliance with a legal obligation (article 6, paragraph 1 letters a, b, c).


We use your personal information in different ways, depending on the type of information.

a) Name and contact details
To send you the products that you have purchased – we cannot send you the order without this information.
To send you service messages, such as order updates by email.
To send you information about new products and services by email or post (only with your authorization).
To show you targeted adverts during your browsing experience online, so you can see our latest products and offers and we can see what you and other customers like.
To prevent and detect fraud that could be damaging to you or our company (though it may not be pleasant, it is absolutely essential)

b) Payment information
To accept payments and carry out refunds in accordance with the contract entered into with you.
To prevent and detect fraud that could be damaging to you or our company (though it may not be pleasant, it is absolutely essential)

c) Contact history
To provide support and assistance, so that when you contact us, you will receive the best possible assistance and our customer care can access all your previous requests.

d) History of orders and saved products
To provide assistance and support and to manage returns.
To find out what you and other customers like.

e) Browser information
The information you provide us with when browsing our website, including IP address and device type and, if you choose to share this information, your location and how you use our website help us improve our website.

f) Information from social networks
To enable you to access our website in a simple, convenient way without having to create a specific account.
To give tips about products.

g) IP Address
Our reseller section, only after your consent, will be able to locate you via the IP address to indicate the nearest point of sale.
Moreover, when you leave a comment on the site, we collect the data shown in the comments form, in addition to the IP address and the browser user agent string, to facilitate spam detection.

You are not required to provide us with this personal information, but not doing so means you cannot purchase from the site. We anonymize and aggregate personal information (so that you cannot be identified) and use it for purposes such as research, data analysis, improvement of the website and development of new products and services. We also communicate this information to third parties.


To provide assistance or any information you have requested:
We use the information you enter in our contact forms so that we can answer any questions you may have, send you informative materials or provide support.

Commercial communications
If you have given your authorization, we will send you commercial communications by email to inform you about our products.

You can choose to stop receiving these communications at any time.
You can do this:
a) From your account’s settings
b) By clicking on the “cancel” link present in all emails
c) By contacting Customer Assistance

We will then update your profile to ensure that you no longer receive commercial communications.
It could take a few days to update all the systems and you might continue receiving communications while we process your request.
Putting a stop to the receipt of communications shall not affect service communications (such as order updates).

Viewing of online advertisements
We also use online advertising, to inform you about our services and help you see and find our products.
Like other companies, we send you banners and advertisements from Maternatura srl when you are on other websites and apps. We do this by using various marketing networks and we use a range of advertising technologies, such as pixels and tags, cookies and mobile device identifiers, as well as specific services offered by certain sites and social networks, such as a personalized Facebook audience.
The banners and adverts that you will see will be based on the personal information we hold about you or on your past use of Maternatura srl (for example, your search history and the content you have read on Maternatura srl) or on the Maternatura srl banners and adverts on which you have clicked.

Automatic profiling processes
We collect information about you (anonymously) when you use our services, for example, we trace your behavior and the content browsing flow through Google Analytics, Google AdWords, and Facebook ADS.
This information includes the functions used; the links clicked on; the type, size, and name of the attached files uploaded to the services, search terms, IP address.


We do not sell your personal data to third parties (including your name, address where you live, email address and credit card details). However, we do have to communicate your data to the following companies to be able to provide you with our services pursuant to this policy.

a) Companies which work to enable us to send you the products that you have purchased, such as payment services providers, warehouses and order packing and shipment companies.
b) Professional service providers, such as marketing agencies, advertising partners and website hosts that collaborate with us in our business
c) Credit rating agencies, the police force, and fraud prevention bodies, to help combat fraudulent activity
d) Companies you have approved of, such as social media sites (if you choose to link up your accounts to Maternatura srl).

If you would like to receive a full list of those entities, please send an email to


We collect information locally.
We transfer, process and store the information outside our country of residence, wherever we or our third-party service providers operate to provide the services. We take measures to protect the information each time we transfer it.


We store your personal information for as long as your account exists or for the period required to provide the services or (if you contact Customer Services) for the time required to produce exclusively the trend analyses and reports relating to the assistance.

Moreover, if reasonably needed or required to comply with legal or regulatory requirements, solve disputes, prevent fraudulent behavior and abuse or to apply our terms and conditions, we may store some of your personal information even after you have closed your account or when our services are no longer required.

If you leave a comment, the comment and the relative metadata will be stored indefinitely. That is how we can recognize and automatically approve any subsequent comments instead of keeping them in the queue for moderation.


You shall have the following rights with regard to your personal information:

a) The right to be informed when your information is used
b) The right to access the personal information we hold about you
c) The right to request that inaccurate personal information we hold about you be corrected (even if you can probably correct most of it from your account)
d) The right to request that your data be erased or that we stop using or collecting it
e) The right to stop receiving direct commercial communications and to withdraw consent to data processing for other types of unnecessary activities.
f) The right to request that we transfer or send parts of your data to you or another service provider
g) The right to file a complaint with the Italian data protection supervisor

If you would like to exercise your rights, or for complaints or questions, please get in touch.


You can send a request for erasure of your data to the email and we will delete them within the term of Maternatura srl.

If you have expressed your consent to receiving promotional communications, you can choose to stop receiving them as follows:
a) By clicking on the “cancel” link present in all emails
b) By contacting Customer Assistance

We will then update your profile to ensure that you no longer receive commercial communications.
It could take a few days to update all the systems and you might continue receiving communications while we process your request.


In the event of substantial amendments to this policy, we shall undertake to draw your attention to them on our website or using other means of contact, such as email, so that you can examine the changes before carrying on using our site.


We use cookies on our website. For more information about the cookies, please visit the dedicated section at this link


We are always interested to hear the opinions of our customers.
If you have any questions or suggestions about this communication, you would like us to stop using your personal information, you would like to exercise your rights set out above, or for complaints, please get in touch by sending an email to or by calling us on +39 0458650988